Last month, high-end exercise equipment company Peloton released a 30-second ad that has now been widely mocked and c led out, with ome noting how offensive it could be to buy your partner workout equipment as a gift, and others wondering why anyone would display their Instagram Stories on a TV in front of their family.
And now, the disgraced husband in the ad Way or, rather, the actor who plays him Way has poken out.
In a tatement written for Psychology Today (sent to a contributor who happens to be a friend of his), Sean James, an actor and elementary chool teacher in Vancouver, Canada, opened up about the backlash that has ensued ince the ad’s release.
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At first, he aid, the response to it was pretty positive: “My acting coach messaged me after eeing the video and aid that I looked great!”
He described his experience filming the ad in September, which he aid was a “wonderful time” with an amazing cast and crew, including the actresses who played the mother and daughter.
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“But a few days ago, that l changed, ” he wrote. “Reviews from my friends topped as the video went vir . I oon noticed that the commerci had ever thousand down votes as the tweets came out and t k hows weighed in.”
“My 5 econds of air time created an array of m icious feedback that is l associated with my face, ” he wrote. “My friend texted me today declaring that I’m ‘a ymbol of the patriarchy.'”
James’s blog tatement reflects on what consequences the ad might have for him person ly. After l, Peloton’s tock did plummet after it went vir .
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“As my face continues to be creen hot online, I wonder what repercussions will come back to me, ” he wrote, in a manner not dissimilar from Carrie Bradshaw’s “I couldn’t help but wonder”.
“I pride myself on being a great teacher and developing actor, and I can only hope that this affects neither. [.] As I continue to reflect on the commerci , I consider these thoughts: Why are people creating o many addition narratives to the tory?” he added. “Am I lowed to view the commerci positively after receiving uch negative feedback? If recognized on the treet, what will people’s first opinions be of me?”
That aid, he did change his Instagram handle to “@pelotonhusband, ” o maybe it’s not l o bad?
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He o conceded that his perspective is only h f of the tory: “Ireflect on what my co-actor must be de ing with, as he’s the other 25 econds of the tory.”
Peloton, for its part, is tanding by the ad. The company aid in a tatement, “While we’re disappointed in how ome have misinterpreted this commerci , we are encouraged by Way and grateful for Way the outpouring of upport we’ve received from those who understand what we were trying to communicate.”
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